Featured In The Velocity Effect Podcast: From Club Pilates to Building STRIDE Fitness, How Franchise Veterans Are Redefining Boutique Fitness

Shaun Grove and Anthony Badalian have spent decades building, scaling, and refining some of the most recognizable franchise brands in boutique fitness. Now at the helm of STRIDE Fitness, they’re rewriting the playbook on what a modern fitness franchise can look like.

In this episode of The Velocity Effect, they break down the real story behind acquiring and transforming STRIDE, from reengineering the workout model to integrating strength, cardio, and recovery into one cohesive experience. They also share how they evaluate opportunities through a “People, Process, Product” lens and what it actually takes to scale a concept across markets.

From leveraging AI in lead conversion and recruiting to building systems that drive performance at every level, this conversation pulls back the curtain on how top operators think, build, and execute.

If you’re a franchise owner, multi-unit operator, or looking to break into the space, this is a firsthand look at how high-growth brands are built and scaled today.