Florida Franchise Territory

Own A Fitness Franchise In Orlando

Orlando is far more than its theme parks: it is one of America's fastest-growing metros, home to Lake Nona's medical and performance city, Winter Park's old wealth, and a western growth arc filling with young families. Its residents train year round, and no studio here combines strength, coached Woodway cardio, and a full Recovery Zone. STRIDE Fitness is awarding Orlando territories now, one owner per territory.

See If I Qualify → Instant qualification check. Qualified candidates unlock the calendar on the spot.
A coach-led class in action at a STRIDE Fitness franchise studio like the one you could open in Orlando
Why Orlando

Why Open A Fitness Franchise In Orlando

01

America's Growth Machine

Orlando consistently ranks among the fastest-growing large metros in the country, adding residents at a pace that keeps filling Horizon West, Lake Nona, and the tourist corridor's residential side with exactly the households boutique fitness serves.

02

Lake Nona Made Performance The Brand

Orlando's southeast quadrant built an entire city around health, sport, and human performance, anchored by a medical city and national training institutions. This is a metro where recovery-focused fitness needs no introduction.

03

Wealth The Tourists Never See

Winter Park, Windermere, and Dr. Phillips hold some of Florida's most established affluence, with walkable retail districts and boutique fitness spending that has been proven for decades.

The Concept

Why STRIDE Fitness In Orlando

Coached Woodway cardio, full-body strength, and a dedicated Recovery Zone in one membership: Orlando built a city around exactly this idea and still has no studio that delivers it. That studio is the one being awarded now.

Inside The Studio
Strength training floor at a STRIDE Fitness franchise studio
The STRIDE Fitness Difference

One Program. Three Formats.

Daily rotation at the coached standard Winter Park has paid boutique rates for since the beginning.

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Strength.
Coach-led Woodway treadmill cardio class at a STRIDE Fitness franchise studio
The STRIDE Fitness Difference

The Woodway Standard.

Woodway 4Fronts give Orlando runners a professional season through the Florida summer.

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Cardio.
Recovery Zone amenities members use at a STRIDE Fitness franchise studio
The STRIDE Fitness Difference

The Category No One Else Owns.

Red light and Normatec speak the language Lake Nona taught this entire metro.

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Recovery.
Members building community at a STRIDE Fitness franchise studio
The STRIDE Fitness Difference

Built To Keep Members.

Capped coach-led classes anchor the master-planned neighborhoods Orlando life orbits.

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Community.
See It In Motion

The Concept, In Motion

Strength, cardio, and the Recovery Zone inside a working STRIDE Fitness studio. This is the model Orlando owners are awarded, exactly as members experience it.

See If I Qualify → Two minutes. Orlando territory availability is covered on your call.
Inside a STRIDE Fitness franchise studio, cover of the Learn More About STRIDE Fitness film for Orlando candidates
Watch: Learn More About STRIDE Fitness
Priority Markets

Where We Are Awarding In Orlando

STRIDE Fitness awards territories market by market, and once a market is awarded, it is closed. These are the Orlando markets drawing the most attention right now.

Lake Nona

The performance city itself: master-planned, medical, and athletic to its core, with retail built for wellness brands.

Winter Park

Orlando's established wealth, a brick-streets retail culture, and the metro's deepest boutique fitness literacy.

Windermere and Dr. Phillips

The Butler Chain's affluent southwest, dense with families who already pay premium rates for coaching.

Winter Garden and Horizon West

The western boom arc, among Florida's fastest-growing communities, with town centers hungry for anchors.

Shaun Grove, Chief Executive Officer of STRIDE Fitness
Leadership

The Leadership Behind Your Orlando Studio

Shaun Grove scaled Club Pilates past 700 studios as President and led Rumble Boxing's franchise growth through Florida's fastest-growing metros. Orlando owners build with leadership that knows these corridors firsthand.

700+
Club Pilates studios scaled worldwide as President
350+
Rumble Boxing locations signed under his leadership
4
Perspectives: attorney, franchisee, franchisor, executive
Shaun Grove explains the STRIDE Fitness franchise awarding process for Orlando candidates
Watch: How The Awarding Process Works · Shaun Grove, Chief Executive Officer
The Path To Ownership

How To Open A STRIDE Fitness Studio In Orlando

Orlando's gym franchise market is broad and still sells strength, cardio, and recovery separately. A STRIDE Fitness studio claims all three, and opening one in Orlando follows four stages.

01

Qualify In Two Minutes

Instant result, calendar unlocked on the spot for qualified Orlando candidates.

02

Award Your Orlando Territory

Lake Nona, Winter Park, Windermere, and Winter Garden anchor distinct territories, each awarded once and closed.

03

Build In A Town Center

Site selection targets Orlando's master-planned retail cores, then build-out and pre-sale run with the team hands-on.

04

Open In The Performance Metro

You launch the first three-pillar studio in your part of Orlando, with founding members enrolled before opening day.

The Playbook

The Systems Behind Your Orlando Studio

Six systems carry an Orlando studio from awarded territory to grand opening, run hands-on with the team in your corridor.

01

Real Estate

Territory mapping and site selection in your market's strongest corridors.

02

Site Build

Studio design, build-out management, and equipment installation handled with you.

03

Sales System

A pre-sale playbook that enrolls founding members before opening day.

04

Recruitment

Coach and manager hiring profiles, sourcing, and onboarding.

05

Training

Owner and team training at headquarters and in your studio.

06

Marketing

Grand opening and always-on local marketing systems.

A STRIDE Fitness franchise studio ready for opening day, the buildout Orlando owners complete with full support
Orlando Questions, Answered
Is there already a STRIDE Fitness in Orlando?

Orlando territories are open for awarding right now, from Lake Nona to the western growth arc. Complete the qualification form and your introduction call covers exactly what is open in your part of the metro.

Which Orlando areas are open right now?

Territory availability changes as candidates move through the awarding process. Lake Nona, Winter Park, the Windermere and Dr. Phillips corridor, and Winter Garden each anchor distinct territory conversations. The fastest way to see what is open near you is the qualification form.

Why is STRIDE Fitness targeting Orlando?

Because Orlando pairs top-tier population growth with a performance culture most metros never develop: Lake Nona alone normalized recovery, sport science, and structured training for the whole market. The three-pillar category fits here like almost nowhere else, and it is unclaimed.

How much does it cost to open a fitness franchise in Orlando?

The complete picture is in the Franchise Disclosure Document and reviewed line by line on your introduction call. Published minimums: $500K net worth and $200K liquid capital. Florida's lack of a state income tax works in the owner's favor from year one.

Does the model depend on tourism?

No. The studio serves residents: memberships, capped classes, and community. Orlando's tourist economy is simply why outsiders underestimate how large and affluent the resident market has become, which is part of the opportunity.

Do I need fitness industry experience to open a STRIDE Fitness studio in Orlando?

No. Most STRIDE Fitness owners come from business, corporate, or entrepreneurial backgrounds rather than fitness. The model is built to be run by a strong operator who hires great coaches, and training covers the studio systems end to end. What matters in Orlando is leadership, community focus, and meeting the financial qualifications.

What support does STRIDE Fitness provide Orlando owners?

Support runs from territory award through opening day and beyond: site selection and lease guidance in your Orlando market, build-out management, coach recruitment and training, the pre-sale marketing system, and ongoing operations support once the studio is open. Owners follow the same playbook running in studios today.

Territories in Orlando are awarded to one owner at a time. The form takes about two minutes, and it is the only way to see what is open in your market.

Begin The Franchise Awarding Process → Instant qualification check. Qualified candidates book their call on the spot. No cost to check, and the complete Franchise Disclosure Document is provided during the awarding process.

This website is not an offer to sell a franchise. An offer can be made only after delivery of a Franchise Disclosure Document in compliance with applicable law. Certain states require franchise registration or notice filing. We will not offer or sell franchises in those states unless we have complied with applicable registration or exemption requirements and a Franchise Disclosure Document has been delivered.