New Mexico Franchise Territory

Own A Fitness Franchise In Santa Fe

Santa Fe is America's wellness capital before the term existed: art-market wealth, active retirees who hike at seven thousand feet, and a population that has paid for bodywork, recovery, and quality-of-life spending for generations. The full training-plus-recovery model has never been offered here. STRIDE Fitness is awarding Santa Fe territories now, one owner per territory.

See If I Qualify → Instant qualification check. Qualified candidates unlock the calendar on the spot.
A coach-led class in action at a STRIDE Fitness franchise studio like the one you could open in Santa Fe
Why Santa Fe

Why Open A Fitness Franchise In Santa Fe

01

Wellness Spending Is Generations Deep

Santa Fe pays for recovery, bodywork, and wellbeing as a way of life, the most pre-sold Recovery Zone audience on the map, waiting for the training half of the model.

02

Art-Market Wealth, Active Retirees

The capital's affluence pairs with a famously active older population that hikes, skis, and trains at altitude, exactly the members structured strength preserves for decades.

03

Altitude Makes Coaching Matter

Training at seven thousand feet rewards structure: heart-rate-zoned intervals on a coached Woodway floor turn the altitude from obstacle into advantage.

The Concept

Why STRIDE Fitness In Santa Fe

Coached Woodway cardio, full-body strength, and a complete Recovery Zone in one membership: Santa Fe invented American wellness spending. The studio finally gives it the training half.

Inside The Studio
Strength training floor at a STRIDE Fitness franchise studio
The STRIDE Fitness Difference

One Program. Three Formats.

Daily rotation preserves the strength Santa Fe's active generations refuse to lose.

Learn More About Ownership
Strength.
Coach-led Woodway treadmill cardio class at a STRIDE Fitness franchise studio
The STRIDE Fitness Difference

The Woodway Standard.

Woodway 4Fronts turn seven thousand feet into a coached advantage.

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Cardio.
Recovery Zone amenities members use at a STRIDE Fitness franchise studio
The STRIDE Fitness Difference

The Category No One Else Owns.

Red light and Normatec, in the market that pre-sold recovery decades ago.

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Recovery.
Members building community at a STRIDE Fitness franchise studio
The STRIDE Fitness Difference

Built To Keep Members.

Capped coach-led classes fit the community loyalty the capital has always kept.

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Community.
See It In Motion

The Concept, In Motion

Strength, cardio, and the Recovery Zone inside a working STRIDE Fitness studio. This is the model Santa Fe owners are awarded, exactly as members experience it.

See If I Qualify → Two minutes. Santa Fe territory availability is covered on your call.
Inside a STRIDE Fitness franchise studio, cover of the Learn More About STRIDE Fitness film for Santa Fe candidates
Watch: Learn More About STRIDE Fitness
Priority Markets

Where We Are Awarding In Santa Fe

STRIDE Fitness awards territories market by market, and once a market is awarded, it is closed. These are the Santa Fe markets drawing the most attention right now.

The Eastside and Canyon Road

The art market's established wealth.

The Southside and Cerrillos

The retail spine's family density.

Las Campanas and the Northwest

The estate arc's active affluence.

Eldorado

The high-desert community's loyal base.

Shaun Grove, Chief Executive Officer of STRIDE Fitness
Leadership

The Leadership Behind Your Santa Fe Studio

Shaun Grove scaled Club Pilates past 700 studios as President and led Rumble Boxing's franchise growth into wellness-literate markets exactly like this one. Santa Fe owners apply that playbook where the audience is already convinced.

700+
Club Pilates studios scaled worldwide as President
350+
Rumble Boxing locations signed under his leadership
4
Perspectives: attorney, franchisee, franchisor, executive
Shaun Grove explains the STRIDE Fitness franchise awarding process for Santa Fe candidates
Watch: How The Awarding Process Works · Shaun Grove, Chief Executive Officer
The Path To Ownership

How To Open A STRIDE Fitness Studio In Santa Fe

Santa Fe's gym franchise market never matched its wellness culture. A STRIDE Fitness studio brings strength, cardio, and recovery together, and opening one in the capital follows four stages.

01

Run Your Instant Check

Two minutes, instant result, and qualified Santa Fe candidates book the introduction call on the spot.

02

Award Your Territory

The Eastside, the Southside, Las Campanas, and Eldorado anchor distinct territories, each awarded once and closed.

03

Build With The Team Hands-On

Site selection targets the capital's proven corridors, then build-out and pre-sale run on the playbook.

04

Open As The Category First

You launch Santa Fe's first three-pillar studio, with founding members enrolled before opening day.

The Playbook

The Systems Behind Your Santa Fe Studio

Six systems carry a Santa Fe studio from awarded territory to grand opening, run hands-on with the team in your corridor.

01

Real Estate

Territory mapping and site selection in your market's strongest corridors.

02

Site Build

Studio design, build-out management, and equipment installation handled with you.

03

Sales System

A pre-sale playbook that enrolls founding members before opening day.

04

Recruitment

Coach and manager hiring profiles, sourcing, and onboarding.

05

Training

Owner and team training at headquarters and in your studio.

06

Marketing

Grand opening and always-on local marketing systems.

A STRIDE Fitness franchise studio ready for opening day, the buildout Santa Fe owners complete with full support
Santa Fe Questions, Answered
Is there already a STRIDE Fitness in Santa Fe?

Santa Fe territories are open for awarding right now. Complete the qualification form and your introduction call covers exactly what is open in your part of the capital.

Which Santa Fe areas are open right now?

Territory availability changes as candidates move through the awarding process. The Eastside, the Southside, Las Campanas, and Eldorado each anchor distinct territory conversations. The fastest way to see what is open near you is the qualification form.

Why is STRIDE Fitness targeting Santa Fe?

Because the wellness capital already believes in half the model: recovery spending is generations deep here. Pairing it with coached strength and Woodway cardio completes a purchase this market has been making in pieces forever.

How much does it cost to open a fitness franchise in Santa Fe?

The complete picture is in the Franchise Disclosure Document and reviewed line by line on your introduction call. Published minimums: $500K net worth and $200K liquid capital. Santa Fe's wellness spending habits make it the most pre-sold market in the system.

Does the model work for active older members?

It is built for them: coached classes scale intensity to every level, strength work preserves what aging takes first, and the Recovery Zone's red light and compression serve joints and circulation directly. Santa Fe's active adults are a model membership base, not an edge case.

Do I need fitness industry experience to open a STRIDE Fitness studio in Santa Fe?

No. Most STRIDE Fitness owners come from business, corporate, or entrepreneurial backgrounds rather than fitness. The model is built to be run by a strong operator who hires great coaches, and training covers the studio systems end to end. What matters in Santa Fe is leadership, community focus, and meeting the financial qualifications.

What support does STRIDE Fitness provide Santa Fe owners?

Support runs from territory award through opening day and beyond: site selection and lease guidance in your Santa Fe market, build-out management, coach recruitment and training, the pre-sale marketing system, and ongoing operations support once the studio is open. Owners follow the same playbook running in studios today.

Territories in Santa Fe are awarded to one owner at a time. The form takes about two minutes, and it is the only way to see what is open in your market.

Begin The Franchise Awarding Process → Instant qualification check. Qualified candidates book their call on the spot. No cost to check, and the complete Franchise Disclosure Document is provided during the awarding process.

This website is not an offer to sell a franchise. An offer can be made only after delivery of a Franchise Disclosure Document in compliance with applicable law. Certain states require franchise registration or notice filing. We will not offer or sell franchises in those states unless we have complied with applicable registration or exemption requirements and a Franchise Disclosure Document has been delivered.