Strength.
Cardio.
Recovery.
Yours.
STRIDE Fitness awards a limited number of franchises each year. Here's exactly what to expect:
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Submit your information for review. Only complete, qualified submissions move forward.
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If you qualify, you'll be invited to schedule a call with the STRIDE Fitness Franchise Development team.
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On your call, review the business model, territory availability, and the financial model.
Begin The Franchise Awarding Process
STRIDE Fitness franchises are awarded, not sold. Your form runs an instant qualification check, and qualified candidates unlock direct access to the Franchise Development team. From there, the process is deliberate, confidential, and built for mutual fit:
- Qualification Check. Instant review of your financials, market, and owner profile. Qualified candidates receive an access code
- Introduction Call. Your Zoom call with the Franchise Development team
- Unit Economics. The full investment overview and financial model
- Territory & Validation. Availability in your market, and direct conversations with current STRIDE Fitness owners
- Confirmation Day. Final consideration at STRIDE Fitness headquarters
When our team is confident you would make an exceptional owner, and you are equally confident STRIDE Fitness is the right vehicle for your capital and your goals, a franchise is awarded. Your qualification check begins below.
Awarded. Launched. Growing.
What STRIDE Fitness owners say about the process, the playbook, and life on the other side of it.
The playbook is real. From site selection to opening day, every step was mapped before we needed it, and the support team knows this model cold. We never once felt like we were figuring it out alone.
I came from corporate finance and evaluated a dozen fitness concepts. STRIDE Fitness was the only one where the awarding process felt as rigorous as my own diligence. That told me everything about how they protect the brand.
I led my studio every day through launch, exactly as they set the expectation. Eighteen months in, my manager runs the day to day and I focus on what's next. The transition happened the way they said it would.
Every owner above started exactly where you are right now: with one submission.
Learn More About Ownership →Why STRIDE Fitness
STRIDE Fitness is a powerful fusion of treadmill cardio and full-body strength training. Led by elite coaches, fueled by high-energy music, and finished with intentional recovery, every class is built to push every fitness level and keep members coming back. Strength. Cardio. Recovery. One studio, one membership, one repeatable model.
The Recovery Zone
Recovery is built directly into the studio experience, not left to chance. Featuring massage therapy and seven-level air compression technology, the Recovery Zone helps members reset after every class, train consistently, and stay loyal. No competitor in the category owns recovery the way STRIDE Fitness does.
First-Mover Territory
STRIDE Fitness studios already compete in some of the nation's toughest fitness markets, yet prime territories across the country remain open. Awarded owners have the rare opportunity to be first in their community and define the category before anyone else arrives.
Operations Powered By Data
Clear class formats, consistent programming, and AI-driven insight streamline scheduling, marketing, sales, and retention. Owners execute a proven system instead of reinventing one, and the model gets sharper with every studio that opens.
Community-Driven Membership
A broad, loyal membership community is the foundation of every STRIDE Fitness studio. The model is built around member experience, coaching quality, and local engagement, creating durable demand that doesn't depend on any single customer, class, or trend.
The Owner We Award
STRIDE Fitness franchises are awarded, not sold. We select a small number of owners each year, and we select for four traits. If this reads like a description of you, we should talk.
Leads From The Front
Our owners are present through launch. They set the standard in their studio, know their members by name, and understand that the first year is built in person, not from a distance.
Runs The Play
STRIDE Fitness provides a proven playbook refined across competitive markets. The owners we award trust the system, execute it with discipline, and improve it through feedback rather than improvisation.
Builds Community
This is a relationship business. Great owners are connectors in their market, energized by people, and committed to making their studio the fitness home of their community.
Financially Prepared
Candidates bring a minimum $500K net worth and $200K in liquid capital, with the reserves to launch properly and the patience to build something that lasts.
The Playbook
From signature to grand opening and beyond, awarded owners are never figuring it out alone. Every stage of building your studio is mapped, supported, and led by a team that has done it before.
Real Estate
Our real estate and development team partners with you through site selection and lease negotiation, securing a high-visibility location positioned for long-term studio success.
Site Build
Approved layouts, construction oversight, interior design, technology, and sound: we guide the entire build-out so your studio opens on brand, on budget, and built for performance.
Sales System
A proven, multi-channel sales system with structured monthly calls and hands-on guidance from presale through Grand Opening, designed to build momentum before your doors ever open.
Recruitment
The quality of your team defines the member experience. We support you in hiring exceptional instructors, managers, and sales professionals who set the culture from day one.
Training
An initial three-day intensive followed by ongoing, interactive training across sales, marketing, recruitment, and operations, delivered in the formats that fit how you learn.
Marketing
The minute you sign your lease, the marketing of your location begins, with personalized support across every channel that drives traffic, memberships, and local presence.
The full playbook, your territory, and the financial model are reviewed on your introduction call.
Begin The Awarding Process →Bet On The Operator
Shaun Grove, CEO of STRIDE Fitness, has spent nearly two decades on every side of the franchise table: franchise attorney, multi-unit franchisee, franchisor, and corporate executive. As the original President of Club Pilates, he led the brand from 25 locations to more than 700 studios worldwide, then went on to lead Rumble Boxing and help build Xponential Fitness before acquiring STRIDE Fitness in 2024.
That resume matters for one reason: the playbook you'll follow as an owner was written by someone who has already run it at national scale, and who has personally sat in the franchisee's chair.
- LA Boxing
- Club Pilates
- Xponential Fitness
- Rumble Boxing
- STRIDE Fitness · Now
"I treat my franchisees like partners. Our success as a franchise company is directly correlated with the success of their studios. We can't scale and grow unless we have satisfied and successful franchise partners alongside us."
Backed By A Team With Club Pilates DNA
Shaun brought a seasoned corporate team to STRIDE Fitness, many of whom scaled Club Pilates alongside him through its national expansion. They operate from the brand's Huntington Beach headquarters and flagship studio, the same facility where finalists visit for Confirmation Day, new owners return for training, and every new class format is tested before it reaches the system.
Your submission will be reviewed by a team that has scaled brands past 700 studios. Give them a reason to call.
Begin The Awarding Process → Read the full Q&A with Shaun Grove →